At 2nd Best Studio, I spearheaded the transformation of the studio’s brand identity and creative direction. As the studio's Head of Brand / Creative Director, my role involved not only crafting a cohesive strategic vision but also embedding its mission into daily creative operations.
This approach helped align the team around a unified brand story, inspiring both existing and potential clients. The resulting work not only included a logo, website, and some fancy giphy's, but strategic tools developed to adapt and evolve—ensuring the studio should be ready for the next day. Every day.
The logotype features bold, recognizable typography that evokes harmony, unity, and playfulness—reflecting confidence in embracing being second.
The bold color palette, anchored in the no-nonsense combo of black & white, was crafted to be endlessly adaptable—keeping the visual identity versatile.
