Together changes everything.

Still in the middle of the global COVID pandemic, we partnered with Greator to create awareness for one of the world's biggest festivals for self-actualization.

Working closely with the Greator's creative team, strategic department, and C-Suite, we developed a long-term creative strategy—enabling every brand's division to have a unique and relevant voice.

Despite the uncertainty of 2022, we felt it was time to tell an optimistic story—celebrating change.

'Celebrate Change' is about embracing change and its learnings to prepare for the future. It's a story-led campaign about a post-pandemic world—with things returning to normal, back to when people could move outside freely, back to sending their kids to school, back to seeing people's faces and smiles. Back to being together.

https://player.vimeo.com/video/858970466?badge=0&autopause=0&player_id=0&app_id=58479

<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Production: Gedankentanken Pictures

Creative Direction & Concept: Bob van Boven

Creative Lead Greator: Gary Payn

Lead Creative Production: Bülent Aktas

Copy: Bob van Boven

Editing: Bob van Boven, Bülent Aktas

Motion Design: Nick Smith, Carmen Diaz de la Rosa

VO: Jessica ‘Jingsi’ Lichtenberg

Music: Musicbed

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