With the world in lockdown, Greator introduced Greator Festival Online 2020—the world’s biggest online festival for self-realization.
My team contributed to everything from concept to execution—leading the development of the festivals’ visual identity and motion, the creative and technical direction of the two in-house studios, and briefing the live-broadcast direction of the event.
We delivered digital visuals, social assets, and festival recap videos. We wrapped up the 2020 edition with a short documentary film, The Key (watch it below).
https://player.vimeo.com/video/864351650?badge=0&autopause=0&player_id=0&app_id=58479
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Creative/Motion Direction: Bob van Boven
Production: Gedankentanken Pictures
Motion Designer: Nick Smith
Creative Lead Greator: Gary Payn
Graphics/Visuals: Greator Design Team
Editor: Wojtek Plitcha
Copy: Bülent Aktas
VO: Stefan Frädrich
Additional Video Footage: Marcel Aniol
</aside>
https://player.vimeo.com/video/864585589?badge=0&autopause=0&player_id=0&app_id=58479
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Production: Gedankentanken Pictures
Lead Producer: Bülent Aktas
Director: Bob van Boven
Cinematography: Jens Ufer
Additional Footage: Wojtek Plitcha
Editor: Bob van Boven
Editing assistant: Stephanie Mai
Interviewer: Thomas Spitz
</aside>
For the 2021 edition, we reused a lot of the content produced already in 2020 but updated the designs to match the new look and feel.
This workflow enabled the team to deliver various assets (e.g., motion leaders, motion graphics, transition videos, and footers) in just two weeks.