Offline to online.

With the world in lockdown, Greator introduced Greator Festival Online 2020—the world’s biggest online festival for self-realization.

My team contributed to everything from concept to execution—leading the development of the festivals’ visual identity and motion, the creative and technical direction of the two in-house studios, and briefing the live-broadcast direction of the event.

We delivered digital visuals, social assets, and festival recap videos. We wrapped up the 2020 edition with a short documentary film, The Key (watch it below).

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https://player.vimeo.com/video/864351650?badge=0&autopause=0&player_id=0&app_id=58479

<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Creative/Motion Direction: Bob van Boven

Production: Gedankentanken Pictures

Motion Designer: Nick Smith

Creative Lead Greator: Gary Payn

Graphics/Visuals: Greator Design Team

Editor: Wojtek Plitcha

Copy: Bülent Aktas

VO: Stefan Frädrich

Additional Video Footage: Marcel Aniol

</aside>

https://player.vimeo.com/video/864585589?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479

<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Production: Gedankentanken Pictures

Lead Producer: Bülent Aktas

Director: Bob van Boven

Cinematography: Jens Ufer

Additional Footage: Wojtek Plitcha

Editor: Bob van Boven

Editing assistant: Stephanie Mai

Interviewer: Thomas Spitz

</aside>

For the 2021 edition, we reused a lot of the content produced already in 2020 but updated the designs to match the new look and feel.

This workflow enabled the team to deliver various assets (e.g., motion leaders, motion graphics, transition videos, and footers) in just two weeks.

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