—proud dad & partner, cyclist and creative.

<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" /> I let the power of storytelling and imagination take root in everything I do—whether it’s for brands, campaigns or scripts. I specialize in crafting thoughtful concepts at a core, and translating these essentials into strategic, layered narratives.

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Contact

📧 [email protected]

🔗 linkedin.com/in/vanboven

Experience

Creative Director

Zero Emissions World, remote, voluntary – (Sep 2024 - Present)

• Developing and implement a comprehensive creative strategy that aligns with ZEW’s mission and goals.
  • Brand Identity and Expression
• Leading the creation of content, overseeing all stages from conceptualization to final production for web and app platforms.
  • Including articles, videos, graphic design, and interactive media.
• Managing and mentoring a fully remote team of creatives.
  • Fostering a culture of innovation, collaboration, and excellence.

Independent ex-Creative Director*

Freelance*, remote, based out of Germany – (Oct 2023 - Present)*

Brand & Creative Direction for the social impact and nonprofit space. As a strategic and creative partner, I help craft brands that cut through the noise by turning forward-thinking visions into future-proof ideas and developments.

• Brand Direction
  • Ethnographic research, brand strategy, brand identity & messaging design.
• Creative Direction
  • Visual/non-visual research & exploration, art-direction, campaign ideation, concept development.
• Creative Production
  • Brand film & photography, content creation & production.

<aside> <img src="/icons/star-of-life_gray.svg" alt="/icons/star-of-life_gray.svg" width="40px" /> It's a different world now, one that doesn't need another Creative Director. So, instead of focusing on managing others, I returned to collaborating with them.

bobvb.com

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Head of Brand & Creative Director

2nd Best Studio*, Cologne, Germany – (May 2021 - Sep 2022)*

• Brand development: researching, defining, developing and designing a brand vision for the studio, integrating its mission into the daily work and planning—ensuring all manifestations stay true to the studio’s brand.
  • The resulted work included brand direction, brand manifesto, brand design system and full funnel assets focused on a cohesive brand voice and expression.
• Driving the daily creative operations of the studio, I guided and collaborated on engaging brand / category narratives, aiming to inspire both existing and new customers as well creating independent opportunities.