I don’t do half-measures—whether it’s cycling, storytelling, or bedtime stories that go on too long.

<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" /> I let the power of storytelling and imagination take root in everything I do. I specialize in crafting thoughtful concepts at a core, and translating these essentials into strategic, layered narratives.

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Contact

📧 [email protected]

🔗 linkedin.com/in/vanboven

Experience

Creative Director

Zero Emissions World, remote, voluntary – (Sep 2024 - Present)

• Developing and implement a comprehensive creative strategy that aligns with ZEW’s mission and goals.
  • Brand Identity and Expression
• Leading the creation of content, overseeing all stages from conceptualization to final production for web and app platforms.
  • Including articles, videos, graphic design, and interactive media.
• Managing and mentoring a fully remote team of creatives.
  • Fostering a culture of innovation, collaboration, and excellence.

Volunteer Creative for Branding & Direction

Freelance*, remote, based out of Germany – (Oct 2023 - Present)*

Brand & Creative Direction for the nonprofit space. As a strategic and creative partner, I help craft brands that cut through the noise by turning forward-thinking visions into future-proof ideas and developments.

• Foundational Strategy

  A brand isn’t just a name or logo—it’s the foundation of influence. A strong, strategic identity transforms a mission into a movement.

  • Brand Strategy & Positioning, Expression and Identity, Messaging Frameworks, Naming

• Storytelling

  Stories don’t just inform—they ignite movements. Whether it’s awareness, advocacy, or fundraising, everything should be built on a narrative that moves people.

  • Campaign Development, Creative Direction, Content Strategy, Copywriting, Film & Visual Storytelling

• Scalable Solutions

  Change doesn’t happen in isolation—it spreads. Impact grows when people see themselves in a cause, feel connected, and are empowered to take action.

  • Community Strategy, Digital Ecosystem Strategy, Scalable Design Systems, Brand & Campaign Toolkits

<aside> <img src="/icons/target_gray.svg" alt="/icons/target_gray.svg" width="40px" /> An independent, not-for-profit practice rooted in New Creativity, dedicated to shaping the future of nonprofit organizations through strategic and transformative brand and creative direction.

bobvb.com

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Head of Brand & Creative Director

2nd Best Studio*, Cologne, Germany – (May 2021 - Sep 2022)*