Adi Dassler built his business with an insight that is still true today: every innovation starts with seeing a problem through fresh eyes.
To invent new solutions, you need to see a problem in as many different ways as possible. The more unique identities, backgrounds and perspectives we can assemble at adidas, the easier it is to find our way around roadblocks and change lives through the sports we love.
“At Adidas, diversity isn’t a box to check—it’s a formula to invent the future of sport.”
Breaking the Glass was built around the subject: ‘a glass ceiling’, a metaphor used to represent an invisible barrier that keeps a given demographic from rising beyond a certain level in a hierarchy.
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Director: Robin Piree
Creative Director Brand: Bob van Boven
Project Manager: Michael Stopps
Producer: Nadjim Tsouli
Cinematographer: Aziz Al-Dilaimi
VFX: Filmmore
Music: Thomas Goralski
Sound Design: Tom Jansen
Editor: Robin Piree
Colorist: Fernando Rodrigues
Still & BTS Photography: Jennifer Schäufelin
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<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> Stories change the world. This belief has been the foundation of my career—a decade of leading teams and studios, building brands, directing campaigns, and successfully failing to launch a career in the music industry.
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