With the initial creative brief asking for a video to promote a soon-to-be-launched Gedankentanken format, already during the first rounds of stakeholder interviews, we realized this film was not just to promote the new Speaking Days format.
With the brand stepping out of Greator's shadow, this story needed to be about the essence of speaking.
<aside> 🎯 Repositioning the brand and its 2022 voice—told by its 2012 founder.
Beyond doubt, Stefan Frädrich belongs to the best keynote speakers of the DACH region. As an entrepreneur, he played an essential role in building the speaking industry as we know it today—and tomorrow.
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Based on the belief that 'being a speaker' goes beyond a stage, we pitched a very personal approach—combining archive footage with authentic personal (phone) recordings, building a story that puts the power of speaking at the core of life itself.
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Production: Gedankentanken Pictures
Creative Direction & Concept: Bob van Boven
Copy: Bülent Aktas, Bob van Boven
Archive Footage: Bülent Aktas, Marcel Aniol
Editing: Bob van Boven
Motion Design: Carmen DÃaz de la Rosa
VO: Stefan Frädrich
Music: Ryan Taubert (Musicbed)
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<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> Stories change the world. This belief has been the foundation of my career—a decade of leading teams and studios, building brands, directing campaigns, and successfully failing to launch a career in the music industry.
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